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SKIN  ·  AI  ·  PAUSED

Beautify

AR + AI skin analysis reading 14 conditions in 2 seconds, with a supplement recommendation engine. The technology worked. We learned: Mongolian consumers needed trust and relationship first, tech second.

■ Operations paused Read our story →

Vision & Mission

Vision — a better world where outer and inner beauty exist in harmony.

Mission — become the most innovative, customer-centric, sustainable beauty-tech company in the world.

Beautify = Beauty + AI + for + you. An AI module analyses the face through a phone camera and recommends products. A supplement module builds personalised routines — and it plugs into any e-commerce. Launched April 2023.

Beautify · product overview
Beautify product overview

Next-generation solution

Scan. Recommend. Coach.

Beauty analysis scan in Beautify app

Beauty analysis

2 seconds to analyse skin across 14 conditions.

Product recommendation screen

Product recommendation

Tailored to your skin and health conditions.

Coaching habits screen

Coaching & habits

Automated daily routine with goal-setting modules.

What we built

What Beautify delivered

+40%
Average order value
Conversion rate
−8%
Return rate

The lesson

The numbers were strong when people used it. The challenge was adoption — getting Mongolian consumers comfortable with an AI scanning their face before they trusted the brand behind it. Trust and relationship come before technology. That principle now shapes how we introduce every product, including LAC’s health supplement range.