ORAL CARE · PAUSED
Adora
toothpaste tablets
Mongolia’s first zero-plastic toothpaste tablet brand — natural ingredients in a reusable iron bottle. We proved the product concept. We learned that building a new retail habit takes years of patient distribution, not months.
Why Adora
Six reasons to switch
Natural
Ingredients are natural products produced by living organisms — found in nature.
Eco friendly
Built to cut the environmental harm of plastic tubes.
Plastic free
Iron bottles only — unlike plastic, they’re recyclable and reusable.
Cruelty free
No animal cruelty in development or manufacturing.
Water free
Less water used in production and in use.
Sustainable
Environmental, social and economic benefit across the whole life cycle.
The choice
Tube or tablet?
A conventional tube goes straight to landfill after one use. Adora’s iron bottle gets refilled, reused — and in 12 months saves around 12 plastic tubes from your waste stream.
Inside every tablet
Active ingredients
Coconut oil
Used for centuries in oral hygiene. May reduce bad bacteria, help prevent gingivitis and tooth decay, and fight bad breath.
Aloe Vera Barbadensis
Reduces gingivitis and plaque accumulation, with anti-viral and antifungal properties that soothe the mouth.
Nano Hydroxyapatite
The same mineral as 97% of tooth material. Remineralizes enamel, reduces sensitivity and naturally whitens — replacing fluoride.
Erythritol
Reduces plaque weight and acids, lowers caries risk better than sorbitol and xylitol.
Xylitol
Neutralizes acids, protects enamel and stimulates saliva, continually washing away plaque and bacteria.
Calcium Carbonate
A mild natural abrasive that safely lifts plaque, polishes surface stains, and strengthens teeth.
The lesson
What we learned
The product worked. Customers who tried it came back. The challenge was building enough retail presence for enough people to try it in the first place. A new product category in Mongolia needs years of patient distribution-building, not months. That patience is now baked into how we approach LAC’s expansion.